March 25, 2024

Tura Scandinavia, new distributor of Meaco in the Nordics.

Tura Scandinavia has entered into a partnership with Meaco, a leading provider of air purification products. This collaboration makes it easier for customers in the Nordic market to access the entire range of Meaco's products, both online and in stores. The collaboration between Meaco and Tura Scandinavia takes effect immediately.

The Nordic climate, characterized by cold winters and humid summers, can cause discomfort for households in the form of decreased air quality and increased risk of issues with either too dry or too humid air. Meaco's range of air purifiers, dehumidifiers, humidifiers, and fans creates a healthier and more comfortable indoor environment. The Meaco range combines low energy consumption with low noise levels and long warranties. It is a consumer-friendly solution that is particularly relevant at a time when consumers need to be more cautious with their spending.

Chris Michael, CEO of Meaco, says, "Meaco has been selling in the Nordics for 11 years now and has a strong and loyal customer base in the region. To build on this, we decided to partner with a wholesaler who could introduce the range to a wider selection of national retailers. Both in physical stores and online. Tura can provide exactly this as they have offices in all four Nordic countries and accounts with all major retailers."

Axel Gårdström, responsible for household products at Tura, says, "We are excited to move forward with this partnership. We work hard to meet the needs of retailers and consumers and provide quality products that make our customers' lives easier. Meaco does all this and shares the same values and commitment to Nordic customers as Tura."

For more information, contact:
Axel Gårdström
Product Area Manager | Kids & Baby, Household
Phone: 0733 51 52 61

About Meaco

Meaco was founded in 1991 and is a leading air purification specialist with products such as dehumidifiers, cooling fans, air purifiers, portable air conditioning units, and humidifiers. Meaco has received several awards such as "Best Buy" and "Good Housekeeping Institute Tested and Tested Awards". Additionally, Meaco has been awarded the "Quiet Mark" status for a number of products. They have also won an award from "Stiftung Warentest" in Germany for their 1056 and 1056P fans. Their dehumidifiers are the most award-winning in the UK. Google Trends data shows that interest in dehumidifiers has nearly tripled since November 2021. Within this increase in popularity, additional Google Trends data indicates that Meaco has been searched for at least four times more than its main competitors since September 2023. In 2023, Meaco sold 178,000 units of the MeacoDry Arete® One across Europe, making it the most popular dehumidifier model on the continent.

About Tura Scandinavia

Tura Scandinavia AB is a leading Nordic distributor primarily of accessories within home electronics: audio, video, mobile, data, photo, TV, and gaming. In addition to this, a wide range of products within children's and baby items as well as home and household products are distributed. A significant portion of the business volume also consists of products within photo and video for professional users as well as equipment for the graphic industry. The company aims to be the obvious choice for all customers when it comes to selecting a distributor. For our customers, we strive to be the best and most inspiring partner. The business was founded in Gothenburg in 1976. The head office is located in Kungsbacka, with a logistics center in Nässjö, Sweden. In addition, there are branches in Norway, Denmark, and Finland.