2024-10-31

Tura Scandinavia AB and EnlinkAI AB enter into a strategic collaboration agreement in AI.

Tura Scandinavia AB has today announced a strategic collaboration agreement with EnlinkAI AB. This partnership will enable more efficient management of product information, enhance the customer experience, and provide Tura's customers with increased competitiveness.

By implementing the AI technology provided by EnlinkAI, Tura Scandinavia gains a cost-effective solution for creating high-quality product descriptions in five different languages. This is essential for staying ahead with both retailers and consumers.

"We are very pleased to initiate this collaboration with EnlinkAI AB," says Stefan Eriksson, CEO of Tura Scandinavia AB. "Their expertise in AI complements our strength in distribution and retail solutions, and we look forward to jointly creating an information flow that will provide real value to our customers."

EnlinkAI's solution is designed to enable companies to quickly and cost-effectively produce and update content across extensive product catalogs, which is especially beneficial for companies like Tura Scandinavia, managing a diverse portfolio with a wide variety of products.

"We are proud of Tura Scandinavia's trust and to be part of their exciting development journey," says Erik Knabe, Account Manager at EnlinkAI AB. "The team at Tura clearly demonstrates their forward-thinking approach by making their entire product range accessible with AI, thus providing their customers with better decision support. We look forward to a long-term collaboration where we continue to evolve together as AI becomes even more powerful."

EnlinkAI AB provides a dynamic platform that helps companies unlock AI's full potential. With advanced AI technology, we open up possibilities for automated processes, more efficient data management, and audience-targeted texts that reflect the brand's unique tone.

Tura Scandinavia AB is a leading Nordic distributor of accessories in Audio, Video, Mobile, Data, Photo, TV, Gaming, and SDA. Our philosophy is: a wide range, strong brands, and fast delivery. The business was founded in Gothenburg in 1976, and we now operate in Sweden, Denmark, Finland, and Norway. The headquarters are located in Kungsbacka, and the logistics center is in Nässjö, Sweden.

For more information, please contact:

Nils Bernlo

nils.bernlo@turascandinavia.com

Erik Knabe
erik@enlink.ai