2025-02-04
Tura Scandinavia AB acquires the Nordic Entertainment Division from Exertis CapTech AB
Tura Scandinavia AB strengthens its market position through an asset acquisition of the Nordic Entertainment Division ("Entertainment") from Exertis CapTech AB. This acquisition expands Tura’s offering in the entertainment sector, adding new expertise and brands to its portfolio.
The Entertainment Division primarily focuses on toys and books, making this acquisition a strategic move for Tura to broaden its product range and strengthen its presence in the Nordic market. By integrating Entertainment, Tura can offer its customers an even wider selection of high-quality products across categories such as toys, books, gaming, audio, visual, and other entertainment-related segments.
"We are very pleased to welcome Exertis Nordic’s Entertainment Division to the Tura family. This acquisition aligns perfectly with our strategy to grow within strong product categories and continue providing our customers and partners with the best solutions on the market," says Stefan Eriksson, CEO of Tura Scandinavia AB.
For customers and suppliers, the acquisition ensures a smooth transition, with the entire Entertainment operation, including all personnel, being integrated into Tura Scandinavia AB’s existing organization. Customers can expect the same high level of service and an even broader product offering going forward.
"We see this as a natural step to further strengthen our market position and create new opportunities for growth. Tura has a strong distribution network and extensive experience across the Nordic countries, allowing us to maximize the potential of this acquisition," Stefan Eriksson continues.
The purchase price is estimated at the book net value of the acquired assets and will be paid in full in cash. The acquisition is financed entirely through internal funds and existing credit facilities. The transaction is expected to increase the group's annual revenue by approximately 20%.
The acquisition will be completed on March 31, 2025.
About Tura Scandinavia AB: Tura Scandinavia AB is a leading distributor of electronics and lifestyle products in the Nordics. With a broad product range and strong brands, Tura offers innovative solutions across various product categories. The company has a long tradition of delivering high-quality products and services to retailers and partners throughout the Nordic region.
About Exertis CapTech AB: Exertis Nordics is one of the Nordic region’s largest and fastest-growing distributors of IT and Pro AV products, configuration services, security & surveillance, and one of the largest computer manufacturers in the region. The company is headquartered in Gothenburg, Sweden, with local offices in Stockholm, Varberg, and Umeå (Sweden), Sandefjord (Norway), Helsinki (Finland), and Copenhagen (Denmark). It is part of Exertis Group, one of Europe’s largest distributors of IT and Pro AV.
For more information, please contact:
Stefan Eriksson, Tura Scandinavia AB
stefan.eriksson@turascandinavia.com
Jonas Silander, Exertis
jonas.silander@exertis.se