2024-12-13

Tura Group AB Acquires Inspirera & Co AB, Strengthening Its Portfolio with the Swedish Posture Brand

Swedish Posture is an innovative brand specializing in health and wellness products, focusing on posture, ergonomics, and an active lifestyle. The products are designed to help individuals improve their posture and overall well-being, gaining popularity in both Sweden and internationally.

"The acquisition of Inspirera & Co AB and their brand Swedish Posture is an important step for Tura Group in our ambition to offer a comprehensive range of products supporting a healthy and active lifestyle. Swedish Posture’s innovative products fit perfectly into our portfolio, providing us with new opportunities to reach customers in the Nordic region and international markets," says Stefan Eriksson, CEO of Tura Group AB.

Inspirera & Co AB will be integrated into Tura Group's operations, with a focus on further developing the Swedish Posture brand and expanding its reach in existing and new markets. The acquisition aligns with Tura Group’s vision to deliver products combining innovation, quality, and customer value.

"We are delighted to join Tura Group. With their extensive experience and strong network, we look forward to taking Swedish Posture to new heights. Together, we can create even more opportunities for people to live a more active and balanced life," says Emma Pihl, founder of Inspirera & Co AB.

The share purchase agreement has been signed, with the transaction set to be completed on February 1, 2025.

The purchase price will be paid in full in cash, partly consisting of an earn-out component, and is expected to represent less than 2% of the group’s total assets. Estimated goodwill amounts to approximately SEK 6 million.

The acquisition is expected to impact the group’s annual revenue by less than 3%.

Inspirera & Co AB has 3 employees.

About Tura Scandinavia AB:
Tura Scandinavia AB is one of the leading distributors of consumer electronics in the Nordic region. The company has nearly 50 years of experience and an extensive network of retailers in the area.

About Swedish Posture:
Swedish Posture is a Swedish brand that develops and manufactures products for a healthy lifestyle. Focusing on ergonomics and posture, they help customers live more balanced and active lives.

For more information, please contact:
Stefan Eriksson, stefan.eriksson@turascandinavia.com
Emma Pihl, emma@posture.se