9/22/2022
Tura Scandinavia distributes Polaroid's music venture in the Nordics
In September 2022, it became known that the well-known brand Polaroid is stepping into the music industry by releasing four speakers.
It is a well-known brand that is now added to Tura Scandinavia's product portfolio. With more than 80 years of experience, Polaroid, best known for its cameras, is excited to write a new chapter through its venture into the music industry.
The Polaroid Music concept includes four Bluetooth® speakers, the music discovery service Polaroid Radio and the Polaroid Music app. The four Polaroid players embrace the iconic brand's design language: they are playful, expressive and designed for joy and humanity.
Polaroid Radio is the heart and soul of Polaroid players and available to all music lovers on the web or via the Polaroid Music app. It is an experimental version of internet radio. Five ever-evolving FM-like stations created by people, free and ad-free.
”Tura Scandinavia was targeted early in the process, and we didn’t have to think twice when we choose them as our partner for the launch of Polaroid Music in the Nordics. We asked around, and the natural pick for audio product was unanimous across the Nordics. We wanted a partner that took full responsibility for our new category, and what we feel differentiate Tura from most Distributors is that they have an active sales force across all four Nordic Countries. On top of that, to be successful, logistics is nowadays key, and with Tura Scandinavia, we feel we got the best of 2 worlds.” Olivier Lemoine, Polaroid SVP Global Wholesale.
"We are extremely proud to have been exclusively selected as a distributor of Polaroid's new speakers. A series of products, which will really add color to this product category. We are prepared and really look forward to creating success together with our supplier and our retailers.” Stefan Eriksson, CEO, Tura Scandinavia AB.
Sales start October 6. For more information, please contact:
Lucas Seglert
Email: lucas.seglert@turascandinavia.com
Phone: +46 70-531 31 24
9/22/2022
Tura Scandinavia distributes Polaroid's music venture in the Nordics
In September 2022, it became known that the well-known brand Polaroid is stepping into the music industry by releasing four speakers.
It is a well-known brand that is now added to Tura Scandinavia's product portfolio. With more than 80 years of experience, Polaroid, best known for its cameras, is excited to write a new chapter through its venture into the music industry.
The Polaroid Music concept includes four Bluetooth® speakers, the music discovery service Polaroid Radio and the Polaroid Music app. The four Polaroid players embrace the iconic brand's design language: they are playful, expressive and designed for joy and humanity.
Polaroid Radio is the heart and soul of Polaroid players and available to all music lovers on the web or via the Polaroid Music app. It is an experimental version of internet radio. Five ever-evolving FM-like stations created by people, free and ad-free.
”Tura Scandinavia was targeted early in the process, and we didn’t have to think twice when we choose them as our partner for the launch of Polaroid Music in the Nordics. We asked around, and the natural pick for audio product was unanimous across the Nordics. We wanted a partner that took full responsibility for our new category, and what we feel differentiate Tura from most Distributors is that they have an active sales force across all four Nordic Countries. On top of that, to be successful, logistics is nowadays key, and with Tura Scandinavia, we feel we got the best of 2 worlds.” Olivier Lemoine, Polaroid SVP Global Wholesale.
"We are extremely proud to have been exclusively selected as a distributor of Polaroid's new speakers. A series of products, which will really add color to this product category. We are prepared and really look forward to creating success together with our supplier and our retailers.” Stefan Eriksson, CEO, Tura Scandinavia AB.
Sales start October 6. For more information, please contact:
Lucas Seglert
Email: lucas.seglert@turascandinavia.com
Phone: +46 70-531 31 24