12/1/2020

NI Premium Brands becomes Tura Scandinavia AB

As of January 1, 2021, the Premium Brands division of Network Innovation (NI) becomes a part of Tura Scandinavia (Tura). Network Innovation has been a sister company to Tura for many years, and the companies share a common logistics center in Nässjö. The transition means that the staff will be employed by Tura starting from the turn of the year. NI Premium Brands represents around twenty suppliers. Among the larger brands, you can find EPSON, Wacom, Eizo, Sony, Flashforge, Omnicharge, Griffin Technology, Enfocus, X-Rite, and Archiware. These, along with a few others, will be served by Tura from the next year instead of NI. The NI Solutions division will remain with Network Innovation.

For NI Premium Brands customers, this means that business will be conducted through Tura after the turn of the year. The staff in Premium Brands will retain their previous positions and phone numbers, and they will keep their office in Stockholm. However, they will change email addresses from the turn of the year. The new email addresses will follow the principle of ”firstname.lastname@turascandinavia.com”

Tura is a leading Nordic distributor of accessories in Audio, Video, Mobile, Data, Photo, TV, Gaming, and SDA. The philosophy is a wide range, strong brands, and fast delivery. The business was founded in Gothenburg in 1976, and today they operate in Sweden, Denmark, Finland, and Norway. The head office is located in Kungsbacka, and the logistics center is in Nässjö, Sweden. Tura has products from strong brands in consumer electronics but is also a leader in 'pro media solutions,' a department aimed at professional broadcasting. 

”With this move, we streamline the distribution of Premium Brands products, which are currently under Network Innovation. This is primarily to the advantage of our customers, who largely purchase from both of our companies today. In addition, we see significant opportunities to expand our business with the suppliers that are now coming to Tura. Something that will also benefit our customers in the long run," says Stefan Eriksson, CEO of Tura Scandinavia and Network Innovation.

Torbjörn Peterson, who is a longtime colleague at Network Innovation, assumes the position of Business Area Manager at Tura Scandinavia. This is with a focus on the part moving from Network Innovation. For further information regarding this, one can always reach out to him.

Email: torbjorn.peterson@turascandinavia.com
Mobile: +46 73-316 77 04

Tura Scandinavia AB
Marketing