When It All Began
In 1976, Carl Eriksson took the first step and founded Tura Nord AB. A step that marked the beginning of a company where commitment and development have gone hand in hand for 50 years.
When It All Began
In 1976, Carl Eriksson took the first step and founded Tura Nord AB. A step that marked the beginning of a company where commitment and development have gone hand in hand for 50 years.
First Logo
Tura Nord AB’s first logo reflected the time in which it was created. It was simple and functional in its expression, with a focus on clarity. The logo became a natural part of the company’s early identity and accompanied it during the first years when the foundation of the business was established.
First Logo
Tura Nord AB’s first logo reflected the time in which it was created. It was simple and functional in its expression, with a focus on clarity. The logo became a natural part of the company’s early identity and accompanied it during the first years when the foundation of the business was established.
A few words from
the founder Carl
What made you start the company in 1976?
To transition from being a photo retailer, which I had been for many years, to a wholesale business with different working hours than retail.
Where does the name come from?
Turaphot GmbH in Düren, Germany. Our first agency, dealing in photographic paper and film.
What has changed the most in the industry since 1976?
The photography industry has shifted from analog to digital. There were around 2,000 photo stores back then, but now only a few “real” photo stores remain.
Is there any person or customer who has meant especially much over the years?
Marianne, my wife, who has managed the finances throughout the years. Palle Christensen was a salesperson who joined the company in the late 1970s. He brought great inspiration and joy during his time until his 70th birthday. Stefan Eriksson contributed new and bold ideas, helping shape Tura into what it is today.
When you look at Tura today, what makes you most proud?
That the company has adapted to customers’ needs and that we have diversified beyond photography.
A few words from
the founder Carl
What made you start the company in 1976?
To transition from being a photo retailer, which I had been for many years, to a wholesale business with different working hours than retail.
Where does the name come from?
Turaphot GmbH in Düren, Germany. Our first agency, dealing in photographic paper and film.
What has changed the most in the industry since 1976?
The photography industry has shifted from analog to digital. There were around 2,000 photo stores back then, but now only a few “real” photo stores remain.
Is there any person or customer who has meant especially much over the years?
Marianne, my wife, who has managed the finances throughout the years. Palle Christensen was a salesperson who joined the company in the late 1970s. He brought great inspiration and joy during his time until his 70th birthday. Stefan Eriksson contributed new and bold ideas, helping shape Tura into what it is today.
When you look at Tura today, what makes you most proud?
That the company has adapted to customers’ needs and that we have diversified beyond photography.
First Agreement Signed
In 1979, Tura Nord took an important step in its development by signing its first agreement with Hama. The collaboration marked the beginning of a long and successful relationship and became an important milestone in the company’s history.
First Agreement Signed
In 1979, Tura Nord took an important step in its development by signing its first agreement with Hama. The collaboration marked the beginning of a long and successful relationship and became an important milestone in the company’s history.
Publication of Own Magazine
Tura Nord released the first issue of its own magazine Watch Out for the Margin, featuring information about new products, services, and current activities for customers and partners.
Publication of Own Magazine
Tura Nord released the first issue of its own magazine Watch Out for the Margin, featuring information about new products, services, and current activities for customers and partners.
The company expands
1986 was a significant year for us. We surpassed SEK 25 million in revenue, our team grew to 15 employees, and we took the next step in the company’s development by relocating operations to Gruvgatan. It was a milestone that marked both growth and confidence in the future, and laid the foundation for the years ahead.
Business idea;
"To supply specialist retailers with high-quality photo and video products, provide a high level of service, ensure profitability for resellers, and maintain accessibility for consumers."
The company expands
1986 was a significant year for us. We surpassed SEK 25 million in revenue, our team grew to 15 employees, and we took the next step in the company’s development by relocating operations to Gruvgatan. It was a milestone that marked both growth and confidence in the future, and laid the foundation for the years ahead.
Business idea;
"To supply specialist retailers with high-quality photo and video products, provide a high level of service, ensure profitability for resellers, and maintain accessibility for consumers."
10th Anniversary
In 1986, Tura Nord AB celebrated its 10th anniversary, an important milestone marking a decade of growth and development.
10th Anniversary
In 1986, Tura Nord AB celebrated its 10th anniversary, an important milestone marking a decade of growth and development.
Current CEO takes over
In 1991, Stefan Eriksson took over as CEO and the leadership of the company. This marked the beginning of a new phase, with continued development and a focus on building on the foundation established in the earlier years.
Current CEO takes over
In 1991, Stefan Eriksson took over as CEO and the leadership of the company. This marked the beginning of a new phase, with continued development and a focus on building on the foundation established in the earlier years.
A few words from CEO Stefan
How would you describe Tura when you took over as CEO in 1991?
When I took over as CEO in 1991, Tura Nord AB (as it was called at the time) was a relatively small company, but with a strong entrepreneurial spirit and close relationships with both customers and suppliers. The foundation had been laid through work within the photo category and distribution via resellers. At the same time, there was a clear opportunity to further develop the business, expand the product range, and grow geographically.
How have you worked to preserve Tura’s culture as the company has grown and evolved?
For me, it has always been important to preserve the feeling that existed from the beginning. Tura has always been a company where decisions can be made quickly and where we maintain close contact with both customers and suppliers. As we have grown, we have tried to maintain a family-like culture where employee engagement and responsibility are central.
What makes you most proud when you look back on your years as CEO?
What I am most proud of is that we have managed to develop the company while maintaining our values. We have grown from a small company into an established Nordic distributor with a broad product range and many strong brands. Most importantly, we have done this together as a company, with committed employees and long-term partnerships.
A few words from CEO Stefan
How would you describe Tura when you took over as CEO in 1991?
When I took over as CEO in 1991, Tura Nord AB (as it was called at the time) was a relatively small company, but with a strong entrepreneurial spirit and close relationships with both customers and suppliers. The foundation had been laid through work within the photo category and distribution via resellers. At the same time, there was a clear opportunity to further develop the business, expand the product range, and grow geographically.
How have you worked to preserve Tura’s culture as the company has grown and evolved?
For me, it has always been important to preserve the feeling that existed from the beginning. Tura has always been a company where decisions can be made quickly and where we maintain close contact with both customers and suppliers. As we have grown, we have tried to maintain a family-like culture where employee engagement and responsibility are central.
What makes you most proud when you look back on your years as CEO?
What I am most proud of is that we have managed to develop the company while maintaining our values. We have grown from a small company into an established Nordic distributor with a broad product range and many strong brands. Most importantly, we have done this together as a company, with committed employees and long-term partnerships.
Veteran Peter Eriksson steps forward
Peter, Tura’s loyal veteran, began his journey in 1996 and has since been a key player in the development of Tura’s marketing department. This year, he celebrates 30 years with the company, making him the longest-serving employee at Tura. His dedication and personality make him a highly appreciated colleague who contributes both positive energy and expertise.
Veteran Peter Eriksson steps forward
Peter, Tura’s loyal veteran, began his journey in 1996 and has since been a key player in the development of Tura’s marketing department. This year, he celebrates 30 years with the company, making him the longest-serving employee at Tura. His dedication and personality make him a highly appreciated colleague who contributes both positive energy and expertise.
Move and new logo
In 2000, the move took place from Gruvgatan in Gothenburg to Energigatan in Kungsbacka. At the same time, the logo was updated.
Move and new logo
In 2000, the move took place from Gruvgatan in Gothenburg to Energigatan in Kungsbacka. At the same time, the logo was updated.
Expanded in the Nordic region
Between the years 2000 and 2004, we established offices in Finland, Norway, and Denmark.
Expanded in the Nordic region
Between the years 2000 and 2004, we established offices in Finland, Norway, and Denmark.
Revenue reaches a new level
We surpassed 500 MSEK in revenue.
Revenue reaches a new level
We surpassed 500 MSEK in revenue.
New logistics center
We opened our logistics center in Nässjö. The warehouse provided close proximity to customers, more efficient deliveries, and a modern, future-proof solution.
New logistics center
We opened our logistics center in Nässjö. The warehouse provided close proximity to customers, more efficient deliveries, and a modern, future-proof solution.
900 MSEK
The first year we surpassed 900 MSEK in revenue.
900 MSEK
The first year we surpassed 900 MSEK in revenue.
Launch of our own brand
We launched our first own brand
Gear by Carl Douglas.
Launch of our own brand
We launched our first own brand
Gear by Carl Douglas.
A new logo took shape
In 2014, we took another step and launched a new logo that has represented us ever since.
A new logo took shape
In 2014, we took another step and launched a new logo that has represented us ever since.
New acquisition
We acquired NÅ Engstrom AB, thereby significantly expanding our product range and our expertise in the professional video segment.
New acquisition
We acquired NÅ Engstrom AB, thereby significantly expanding our product range and our expertise in the professional video segment.
All distribution is consolidated in Tura
We successfully transferred distribution operations of nearly 200 MSEK from our subsidiary Network Innovation NI to Tura Scandinavia, thereby consolidating all distribution activities in the group within Tura.
All distribution is consolidated in Tura
We successfully transferred distribution operations of nearly 200 MSEK from our subsidiary Network Innovation NI to Tura Scandinavia, thereby consolidating all distribution activities in the group within Tura.
Listed on the stock exchange
Listing on the Spotlight Stock Market marks a new phase in our history.
Listed on the stock exchange
Listing on the Spotlight Stock Market marks a new phase in our history.
New acquisition
We acquired Happy Plugs AB, a global audio brand, thereby expanding our operations beyond Scandinavia.
New acquisition
We acquired Happy Plugs AB, a global audio brand, thereby expanding our operations beyond Scandinavia.
New acquisition
We acquired Nilas3D and strengthened our position as the leading distributor of 3D printers and accessories.
New acquisition
We acquired Nilas3D and strengthened our position as the leading distributor of 3D printers and accessories.
New acquisition
We acquired the Finnish brand Golla and shaped it with our own identity.
New acquisition
We acquired the Finnish brand Golla and shaped it with our own identity.
New agreement
Tura Scandinavia AB and Audio Pro AB entered into a strategic 3PL agreement for global distribution.
New agreement
Tura Scandinavia AB and Audio Pro AB entered into a strategic 3PL agreement for global distribution.
New acquisition
We acquired Inspirera och CO AB and strengthened our portfolio with the Swedish Posture brand.
New acquisition
We acquired Inspirera och CO AB and strengthened our portfolio with the Swedish Posture brand.
New acquisition
We acquired the Nordic Entertainment Division from Exertis CapTech AB, thereby expanding our product areas with toys and books.
New acquisition
We acquired the Nordic Entertainment Division from Exertis CapTech AB, thereby expanding our product areas with toys and books.
Logistics Center 20 Years
Our logistics center in Nässjö celebrates 20 years. It has been two decades of efficient logistics and a central role in our development.
Logistics Center 20 Years
Our logistics center in Nässjö celebrates 20 years. It has been two decades of efficient logistics and a central role in our development.
Half a century later
50 years later, Tura stands strong and forward-looking, ready to continue the journey together with both existing and new partners and customers.
Half a century later
50 years later, Tura stands strong and forward-looking, ready to continue the journey together with both existing and new partners and customers.
through three decades of change
through three decades of change
What did the future look like in 1976?
The industry was expanding, with many competitors and rapid development. Over time, most of them have disappeared, while we have continued to grow. In 1981, we took an important step and moved into our first owned building, and as growth continued, in 1989 we moved on to even larger and more modern premises.
// Carl-Lennart Eriksson
What did the future look like in 1976?
The industry was expanding, with many competitors and rapid development. Over time, most of them have disappeared, while we have continued to grow. In 1981, we took an important step and moved into our first owned building, and as growth continued, in 1989 we moved on to even larger and more modern premises.
// Carl-Lennart Eriksson
What does the future look like in 2026?
The industry continues to develop rapidly, placing demands on both flexibility and innovation. At the same time, I see great opportunities ahead. Technology is constantly evolving, and new product categories are emerging. For Tura, the future is about continuing to develop our offering, strengthening our relationships with suppliers and retailers, and remaining a strong distribution partner, especially in the Nordic region.
// Stefan Eriksson
What does the future look like in 2026?
The industry continues to develop rapidly, placing demands on both flexibility and innovation. At the same time, I see great opportunities ahead. Technology is constantly evolving, and new product categories are emerging. For Tura, the future is about continuing to develop our offering, strengthening our relationships with suppliers and retailers, and remaining a strong distribution partner, especially in the Nordic region.
// Stefan Eriksson
